Submitting Lens For Ads

Hey Dominique,

Sorry to the Lens could not be finalized in time for the event. In general and as stated in the sponsored Lens Uploading Creative guide, we recommend advertisers upload their creative at least 5 days ahead of their desired campaign launch date as there are three key steps in uploading a Lens that can take time to process: 

• Automatic Technical Review (approximately 2-6 hours)
• Manual Technical Review (approximately 24-48 hours)
• Ad Review (approximately 24-48 hours)

If you're hosting an event and decide to make a Lens for it less than 5 days before the event starts, consider submitting the Lenses as Community Lenses. Within minutes you will have a live, shareable Lens, and you can print out the Snapcodes of the Lenses and place them at your event and/or share them as suggested in this guide.

Cheers,
Kaitlyn

So I  just looked and the ones I submitted on Friday morning finally were finalized.  So they are ready to go, however, when I go to create.snapchat they are not showing up.  I cannot make a geofenced ad if they dont show up.

Hey Dominique,

Can you share where you saw it could be done, because it's actually not currently possible to create a Lens in Lens Studio and tie it to a specific location for a set amount of time. 

That said were you hoping to geolocate a community or sponsored Lens? If community, consider printing out Snapcodes of your Lens and placing them at your specific location only.  As an alternative, you can customize a set of event-based Lenses using On Demand Lenses. 

Best,
Kaitlyn

No, not printing out snapcodes.  I am talking about actual geofencing at a specific time and location where the lens will show up as a lens everyone can use if they are at said location at the specific time.  You mean I cant do this?

With create.snapchat.com you can do that.  I was under the assumption you could create the lenses in LS studio then they would show up in your account when you were trying to create an ad.  This is a nightmare.  I was counting on this.  On the create.snapchat.com web page it says you can make lenses in LS.  

Just noticing it doesn't say anything about using those lenses with ads.

Ah I see the confusion, Dominique. You can create On Demand Lenses, but with pre-made assets - not the Lenses you've created with Lens Studio. Currently there is no way to create a Lens in Lens Studio and tie it to a specific location for a set amount of time. The current ad products you can buy with Lens Studio-made Lenses are:

1. ads where users can 'Swipe Up' (our version of a click) on video or photo ads to play with a Lens
2. an audience-targeted Lens served directly in our camera with an agreed upon CPM (this is now available through Reach x Frequency buying in self-serve for approved clients in the following countries: US, UK, FR, KSA)
3. a Snapchat takeover Lens on a single day, reaching all users in the first position Lens in the camera. Pricing depends on reach and expected impressions for that day

Thanks for letting me know how you thought this was possible; I'll pass the feedback forward.

Best,
Kaitlyn

That is very unfortunate.  I was really looking forward to doing that.  I made helmets for the local high schools and wanted to promote the helmets at the football games.

How do you suggest I pull this off?  I appreciate all the time and effort you have shown me lately.

Hey Dominique,

If you're local to the schools you could print a couple and leave them around the football fields. Or consider tweeting, and/or posting the Snapcode to your socials according to this guide, including hashtags or mentions of the school.

Community Lenses are shareable by nature so as long as one student finds it, there's a chance her friend will see it too (and so on and so forth).

Cheers,
Kaitlyn

I see.  Do you think I could submit the helmet filters as a community lens and then create an ad to promote the URL of that lens?  Do you think that would work?

I don't think creating an ad would help in this case as it seems that your Lens is hyper localized. 

Consider creating a snap with your Lens though, including the Lens Link as an attachment, and posting that snap to "Our Story". Then, people nearby will have better chances of discovering your Lens organically.

Cheers,
Kaitlyn

I dont believe that would work for me. There are multiple games in different locations that go on at the same time. Your suggestion would mean I would have to visit each location. It wouldn't be possible to cover all the games by doing that. :(

While geofencing is not possible, I think your best option is tweeting, and/or posting the Snapcode to your socials according to this guide, and including hashtags or mentions of the school in the post.

I noticed this forum from four months ago – is it still not possible to geofence a sponsored lens for a particular location/event? We have a client that would like to do this, and we're just trying to find out if it's possible. Thanks!