My first simple face lens demonstrating Assyrian Pride!

Hey Kenneth,

Thanks for sharing your Lens with us! Have you considered adding blue and red particles to push the pride even further?

Cheers,
Kaitlyn

Hi,

You must be the PR person for Lens as I see you've responded to most of the posts.

Thanks for sug but I wanted to keep this first lens as simple as possible. I'm hoping to create some other lenses soon to play around with Lens Studio's other features, in particular...particles :)

I come from a VFX background where I did a lot of particle sims over the years. In fact I met Travis at Bad Robot where I was working last in LA before moving up to SF.

I'm wondering if you can clarify a couple of things. What exactly does the number of "Views" mean in the stats page in Lens Studio as opposed to being scanned?

Also, how are lens creators able to monetize their lenses? Does Snap have a program/plan of any sort for this?

Thx!

Ken

Hi Kenneth,

I'm not exactly the "PR" person, but I'm definitely active in supporting Lens Studio creators. Really cool you know Travis, he's incredible and very supportive/ active in the forums as well.

In another forum post we cover what a view is, so feel free to peruse that here. And a scan is calculated as someone using the Snapchat camera to initiate the Lens.

As for monetizing, advertisers have shown interest in paying Lens Creators for brand engaging experiences. Once a Lens is made, there are three ways to promote them:

1. Use Snapchat's self-serve tools to bid on ads where users can 'Swipe Up' (our version of a click) on video or photo ads to play with a Lens for as little as $50 per day.
2. Pay for an audience-targeted Lens served directly in our camera with an agreed upon CPM. See a Case Study here! This is now available through Reach x Frequency buying in self-serve for approved clients in the following countries: US, UK, FR, KSA.
3. Pay a flat fee to takeover Snapchat on a single day, reaching all users in the first position Lens in the camera. Pricing depends on reach and expected impressions for that day. See a Case Study here!

For more information about to how one can pay to promote a Lens, please visit our Business Help center here. For specific inquiries, please use the form in the Business Help center here.

Cheers,
Kaitlyn