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What Exactly is a “View”?

  • Hey Sheldon,

    In My Lenses the statistics for "view" is not per unique user/ Snapchat account. Instead, it is the aggregate of views from:

    1. Activating the Lens
    2. Sends to friends
    3. Story Posts

    So If I play with/ activate your Lens ten times, send it to my two friends (who each view it once), and post it to my story (where eight people saw it), views should be 20.

    Let me know if you have any more questions about this.


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  • @kaitlyn anyway in the future for reporting this can be broken out? I would rather see


    Acitvate | shared view | Story Viewed

    10   | 2 | 8


    this would give me a much better undestanding on how my lense is performing,

    while we are building out wish lists.... ;) can we also get a report as dimension of username and metric as story post view...

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  • In the Snapchat says that one of my lenses have 6,2k views, but in the Lense Studio says 3.8 million, which one is correct?

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  • Hey Gabriel,

    The Snapchat app currently reports the scans and clicks (amount of times Snapchatters opened your link after scanning your Snapcode) over the period of one week, but you can scroll back and forward to other weeks to see the statistics over a period of time.

    My Lenses in Lens Studio reports all time statistics and it's updated once a day.

    Let me know if you have more questions about this.


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  • Hi!

    I've got a follow-up question about what counts as a "view." Regarding views from activating the lens (#1 in Kaitlyn's answer above), do you count each time I unlock the lens as a separate view, or do you count each time I play with the lens as a separate view (even if I only unlock it once)? In other words, if I unlock a lens 2 times and play with it 3 times each time I unlocked it, does that count as 2 views or 6 views? 


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  • Hey Elise,

    It would be 6 as a view is each time I open the Lens in the carousel. Even though in your example I "unlocked" the Lens twice to put it in my carousel, since I played with the Lens 3 times the first time I unlocked and 3 times the second time I unlocked, the total number is 6. Good question!


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