Linking to a lens from a website

Hi, I haven't found out how to do this:

I want to create a link on a website that unlocks a snapchat filter without having to save a snapcode. Is that possible?

The idea is to drive users to a website where they can choose which filter to use from a list, but without having to save the respective snapcode if they are on a smartphone. (If they are on desktop they can scan the code, but the idea is to have mainly mobile traffic).

The snapcode is for a series of filters. Not user accounts.