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Is this free?

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Oliver Intermarketing
Snap Lens Network Member Lens Studio Team

I would like to create a Snap Lens that can be accessed by persons I give Snapcode to. Is this free to do? With the Snap Lens, does it require a Geo-fence or can it just sit behind a snapcode for anybody to access?

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    Kaitlyn Benitez-Strine
    Snap Lens Network Member Lens Studio Team

    Hi Oliver,

    If you are just looking to distribute a Lens via the Snapcode, this doesn’t require payment. Just create your Lens, submit through My Lenses and distribute the Snapcode/Lens Link as you'd please.

    If you become interested in guaranteed distribution of the Lens, there are currently three ways to promote Lenses on Snapchat:

    1. Use Snapchat's self-serve tools to bid on ads where users can 'Swipe Up' (our version of a click) on video or photo ads to play with a Lens for as little as $50 per day.
    2. Pay for an audience-targeted Lens served directly in our camera with an agreed upon CPM. See a Case Study here! This is now available through Reach x Frequency buying in self-serve for approved clients in the following countries: US, UK, FR, KSA.
    3. Pay a flat fee to takeover Snapchat on a single day, reaching all users in the first position Lens in the camera. Pricing depends on reach and expected impressions for that day. See a Case Study here!


    For more information about to how to pay to promote a Lens, please visit our Business Help center here. For specific inquiries, please use the form in the Business Help center here.

    Cheers,
    Kaitlyn

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    Patrick Jacquemont
    Snap Lens Network Member Lens Studio Team

    So, if I understand you right:

    -I do not have to pay anything if I want to create a Lens accessible with a Snapcode in my storefront, promoting my brand/store.

    -I would only have to pay if I want Snap to promote my lens through geolocation for instance.

    Am I right?

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