I wanted to know the pricing for Sponsored lens and is it possible to activate it and promote as an inbuilt lens and what number of views or clicks are required approximately, for lens to be featured in community carousel, also is there anyway to unlock the lens by scanning a poster or image without snapcode? Or by any other means, please let me know the advt. prices and details too.
Hi Neel's Music Corner,
You can pay to promote your Lens at any investment level! There are three ways to promote Lenses on Snapchat:
1. Use Snapchat's self-serve tools to bid on ads where users can 'Swipe Up' (our version of a click) on video or photo ads to play with a Lens for as little as $50 per day here
2. Pay for an audience-targeted Lens served directly in our camera with an agreed upon CPM. This is now available through Reach x Frequency buying in self-serve for approved clients in the following countries: US, UK, FR, KSA. See a Case Study here
3. Pay a flat fee to takeover Snapchat on a single day, reaching all users in the first position Lens in the camera. Pricing depends on reach and expected impressions for that day. See a Case Study here
For more information about to how to pay to promote a Lens, please visit our Business Help center here.
As for your other questions, I'm not clear what you mean by Community Carousel, can you share a screenshot of the section you mean? Also, as of our latest update you can now use markers to unlock a Lens experience, but you currently need to first scan the Snapcode to unlock the latter experience. Check out the Marker Template to get started.