There are three ways to promote Lenses on Snapchat:
- Utilize Snapchat's self-serve tools to bid on ads where users can Swipe Up on video or photo advertisements to play with a Lens.
Pay for an audience-targeted Lens, served directly in our camera with an agreed upon CPM. This is now available through Reach x Frequency buying in self-serve for approved clients in the following countries: US, UK, FR, KSA.
Pay a flat fee to takeover Snapchat on a single day. Your Lens will be featured first in the Lens Carousel for all Snapchatters. Pricing depends on reach and expected impressions for that day.