There are three ways to promote Lenses on Snapchat:
- Utilize Snapchat's self-serve tools to bid on ads where users can Swipe Up on video or photo advertisements to play with a Lens.
Pay for an audience-targeted Lens, served directly in our camera with an agreed upon CPM. This is now available through Reach x Frequency buying in self-serve for approved clients in the following countries: US, UK, FR, KSA.
Pay a flat fee to takeover Snapchat on a single day. Your Lens will be featured first in the Lens Carousel for all Snapchatters. Pricing depends on reach and expected impressions for that day.
For more information about to how to pay to promote a Lens, please visit our Business Help center. For specific inquiries, please use the form in the Business Help center.